Barbara's ads appear in both the print and online versions of the Toronto Sun. Her ad appears periodically on www.torontosun.com
The industry standard for "click rate" is 0.04%. The response from Barbara's ad is 0.09% - well above that and, in fact, over double the average!
Below is an detail from a tearsheet showing her ad on page 20 of a Sunday Sun.
This extra reach into the Toronto market is one of the reasons why Barbara gets results.